She Started a PR Agency with Absolutely No Contacts…And She Persisted


Kerstyn Dioulo is the founder of Glow Connection, a NYC-based public relations and management agency.
Six years ago she signed singer/actor, Rotimi, best known for his role as Dre on Starz’s hit show Power .
Image: File)
A few years later she transitioned into day-to-day operations, adding artist management to the agency’s list of integrated PR and marketing services.
Considering Dioulo started the agency with no background in entertainment or contacts, Black Enterprise caught up with the PR innovator for a few tips on developing and maintaining relationships.
Can you share three to five tips for developing your network—both on and offline?
People want to see you as an asset to them, not a liability.
When it comes to increasing awareness about your brand, what’s the No.
Brands like Apple, Starbucks, Coca-Cola, Nike, etc. all share a common trait of consistency.
These businesses consistently produce quality products that continue to reign No.
An artist, brand, or business should never overlook the power of producing quality.
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