It’s not hard to beat Rolex, Apple


A collective Internet gasp went up yesterday when, once again, the Apple Watch beat most major watch companies in terms of revenue.
While I would wager that almost every Rolex owner has an Apple Watch, a fraction of the Apple Watch owners have a Rolex.
For many the Apple Watch is their only watch and, if there were no smart watches, they probably wouldn’t wear watches at all.
Apple is clearly proud of its sales statistics.
While it won’t say much on the actual numbers, even on background, we can estimate that the Apple watch made $6 billion in revenue last year while Rolex made $4.5 billion total in 2015.
Rolex doesn’t make $4.5 billion in revenue selling one or two watches.
This means that Rolex is at once not selling m
Sure a little extra work went into the manufacture and sure people with the skills necessary to build a piece of micro machinery so robust it can survive years – even decades – without cleaning are disappearing.
All you have to do is produce a better, cheaper product that millions of people will want to use.
What’s truly surprising is that Rolex, Omega, and Cartier are still considered competition.
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