Facebook quietly released their Bonfire app in Denmark – and we found it


Bonfire, Facebook’s group video chat app, has sprung up on the Danish iOS App Store , suggesting the social media giant is slowly rolling it out to customers.
We first learned about Bonfire in July of this year.
From what we can tell, Bonfire lets users adorn themselves with several Snapchat-style effects, as well as share pictures from the chats through Instagram, Facebook, and Messenger.
He was also able to invite other TNW team members to chat on the app.
Those he invited received notifications, both within Messenger and their Facebook profiles; but since nobody had access to the Danish app store, they were unable to participate.
According to Adam Blacker of app analytics firm Apptopia , Bonfire is currently only available in Denmark, and has been downloaded roughly 2,000 times.
Ultimately though, this effort from Facebook poses serious trouble for HouseParty, and has the potential to rob it of any momentum it’s currently enjoying.
You can’t argue that it makes sense for Facebook though.
And given that it’s unabashedly aimed at the teen market, perhaps this will act as a gateway drug to Facebook proper, or at least work to keep teenagers within the Facebook social ecosystem.
UPDATE – 1:53 GMT : This piece has been updated with comment from app analytics firm Apptopia.
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